Question: I’m scared to put all my accounts in Hootsuite. How secure is it?

Here's my answer: It is a little frightening to put all of your security credentials in one place. But, oh the power of social media management tools like Hootsuite! Don't let fear keep you tied down to manual daily tasks. The truth is - it's not ONLY up to Hootsuite and other cloud-based tools to keep your data safe. It's up to you. Hear are 3 simple things that you can do to keep hackers out and your accounts secure in Hootsuite and in general:   1. Use strong … [Read more...]

How to Set SMART Social Media Goals for your Business – As seen on LinkedIn

Just published on the LinkedIn Pulse: How to Set SMART Social Media Goals for your Business-click to read it.    … [Read more...]

10 Things Every Blog Needs to Be Successful

There are two sides to a blog: the human side and the technical side.  If either side fails, the blog is weak. Here are 10 things every blog needs to be successful. On the human side, a great blog needs: Blogs need a clear purpose. Blogs that ramble about many things are rarely successful. Blogs are typically defined by topic but they can also be defined by the personality of the blogger or the needs of the audience the blogger serves. Here are few examples (the first 2 are my consulting … [Read more...]

This Week: Keep Giving Thanks, Recover from Too Much Turkey, Roll Up Sleeves and Write 2015 Digital Marketing Goals

It's CyberMonday and 2015 is exactly one month away! You've probably been thinking about spending time on your business and marketing goals for next year. We all know that an unwritten goal is usually a passing thought. But, a goal that is written down is the first step to success. To help you develop your digital marketing goals, work through these 3 exercises in thought and writing: [Click here to use my form for this exercise, submit your answers and get a 25% Coupon]  Think about … [Read more...]

Wednesday Workout: Go Visual on Social Media

You see them on Facebook, Twitter, Instagram, Pinterest and even on LinkedIn. Businesses are using gorgeous graphics with smart messaging. And you can too.... Take 15 minutes, spend no more than $1 and create a new professional grade image like the ones you see on your Home Feed. Ready for the workout? Head on over to Canva.com. Canva is the easiest I’ve ever used, non-designers graphic design software.  Their business model is to help non-designers create high end business graphics … [Read more...]

Freebie Friday: The Beginner’s Guide to Instagram Video

  Today is the launch of our "Freebie Friday!" This means every Friday we will be releasing how-to's, tips, and whatever else we decide to throw your way -- FOR FREE! Stay tuned each week to our blog and social media networks to see what we have for you!  Just in - Instagram now has video! Will this ruin the chances for Vine to survive? Only time can tell. For today's freebie we are providing you with a step-by-step tutorial on how to begin using video on Instagram. … [Read more...]

5 Tips for Writing a GREAT Social Media Policy

Writing a social media policy is no small task and each company will need a policy that addresses their unique needs.  It needs to be consistent with your company culture, your brand, your industry and your objectives.  It needs to address internal and external participants across the organization.  While the stress may be building as you think of all the variables to consider in your policy, hang on because simplicity is really the key to success. I love Best Buy's policy: Be smart. Be … [Read more...]

5 Tactics You Don’t Want to Leave Out of Your Digital Marketing Plan

Goals and Objectives.  Strategy.  Tactics.  Logisitics. All are essential for business growth. Take a quick assessment: 1. Have you written your goals for the year? 2. Developed your marketing strategy? 3. Defined the tactics? 4. Mapped the logistics? If you answered no to any (or all) of the questions, start now. You can start preparing for 2013 business growth right now. Let’s keep it simple. The most common goal among professional service providers is this: Increase … [Read more...]

5 Steps to Facebook Business Timelines N’awlins Style

Timelines are here! If you haven’t configured your page for the new look, follow these 5 steps today: 1. Use the Visual Nature of the new Timeline to make Facebook Page Visitors FEEL like they’re comin’ by your house. a.  Use your cover photo, profile picture and About text to connect with your guests’ emotions. Use images that stir positive feelings about your company, brand, product or service.  Tip for cover photo selection process: How will this image make page visitors feel about … [Read more...]

What do I say on social media?

Are you stuck when it comes to writing status updates,  publishing blog posts or shooting videos for youtube? Creating good content (useful, valuable content) for social media (blogs, Facebook, twitter, Linked, Youtube) can be a daunting task. A great exercise to get your content flowing is to identify the common questions that prospects ask about your industry, expertise, products or services. Here's the process: 1. Think about your prospects. Picture them in your mind. Identify … [Read more...]