Question: I’m scared to put all my accounts in Hootsuite. How secure is it?

Here's my answer: It is a little frightening to put all of your security credentials in one place. But, oh the power of social media management tools like Hootsuite! Don't let fear keep you tied down to manual daily tasks. The truth is - it's not ONLY up to Hootsuite and other cloud-based tools to keep your data safe. It's up to you. Hear are 3 simple things that you can do to keep hackers out and your accounts secure in Hootsuite and in general:   1. Use strong … [Read more...]

How to Set SMART Social Media Goals for your Business – As seen on LinkedIn

Just published on the LinkedIn Pulse: How to Set SMART Social Media Goals for your Business-click to read it.    … [Read more...]

Wednesday Workout: Go Visual on Social Media

You see them on Facebook, Twitter, Instagram, Pinterest and even on LinkedIn. Businesses are using gorgeous graphics with smart messaging. And you can too.... Take 15 minutes, spend no more than $1 and create a new professional grade image like the ones you see on your Home Feed. Ready for the workout? Head on over to Canva.com. Canva is the easiest I’ve ever used, non-designers graphic design software.  Their business model is to help non-designers create high end business graphics … [Read more...]

The remix we’ve been waiting for: Google My Business

We’ve had Google Places, Google Plus Pages, Google Local and Google Maps. Now, we have Google My Business! It's Google’s new free product for businesses but it’s really more of a remix. The purpose of this new tool set is to simplify the management of Google for Business by combining all of the old Google Local, Places, Maps and Google Plus Pages into a single profile. THANK YOU, Google! We've been so confused! One of the things I love about this new product is automatic merging. While it may … [Read more...]

5 Ways to FRAME Testimonials

It is a well-known fact that word of mouth marketing is the best kind of marketing.  One way to encourage word of mouth marketing is through testimonials.  To be clear, I am not talking about canned, anonymous (we made them up) testimonials placed on a website or print brochure. That won't work anymore. In fact, it will likely cause people to feel distrust. The kind of testimonials that work are the real name testimonials.  These testimonials resonate with potential buyers because real people … [Read more...]

Ain’t Nobody Got Time For Dat Social Media

When speaking about social media, we often hear... "Ain't Nobody Got Time For Dat!" All we can say is, "find time for Dat!"   Although, social media networks are free to use, we know your time is valuable and we want to help you SAVE it! So, here you go! First things first, you need a plan! Write down a strategy. What do I want to happen as a result of my daily posts on social media? In other words, what will success look like? Some common elements of strategy are: Establish Goals … [Read more...]

Businesses: July 4th Goes Social!

You know we love #hashtags and apparently so do you! Tomorrow is the 4th of July and we can see everyone is excited to celebrate.  We noticed "4th of July" was trending on Twitter and then decided to dig deeper.  We looked at each social network to see what businesses are posting about the 4th of July.  We found it was primarily retailers. The two hashtags we searched for:   #july4  &  #4thofJuly Pinterest Clothing stores were all over Pinterest "pinning"  great fashion ideas for July … [Read more...]

Freebie Friday: The Beginner’s Guide to Instagram Video

  Today is the launch of our "Freebie Friday!" This means every Friday we will be releasing how-to's, tips, and whatever else we decide to throw your way -- FOR FREE! Stay tuned each week to our blog and social media networks to see what we have for you!  Just in - Instagram now has video! Will this ruin the chances for Vine to survive? Only time can tell. For today's freebie we are providing you with a step-by-step tutorial on how to begin using video on Instagram. … [Read more...]

5 Tactics You Don’t Want to Leave Out of Your Digital Marketing Plan

Goals and Objectives.  Strategy.  Tactics.  Logisitics. All are essential for business growth. Take a quick assessment: 1. Have you written your goals for the year? 2. Developed your marketing strategy? 3. Defined the tactics? 4. Mapped the logistics? If you answered no to any (or all) of the questions, start now. You can start preparing for 2013 business growth right now. Let’s keep it simple. The most common goal among professional service providers is this: Increase … [Read more...]

What do I say on social media?

Are you stuck when it comes to writing status updates,  publishing blog posts or shooting videos for youtube? Creating good content (useful, valuable content) for social media (blogs, Facebook, twitter, Linked, Youtube) can be a daunting task. A great exercise to get your content flowing is to identify the common questions that prospects ask about your industry, expertise, products or services. Here's the process: 1. Think about your prospects. Picture them in your mind. Identify … [Read more...]