Question: I’m scared to put all my accounts in Hootsuite. How secure is it?

Here's my answer: It is a little frightening to put all of your security credentials in one place. But, oh the power of social media management tools like Hootsuite! Don't let fear keep you tied down to manual daily tasks. The truth is - it's not ONLY up to Hootsuite and other cloud-based tools to keep your data safe. It's up to you. Hear are 3 simple things that you can do to keep hackers out and your accounts secure in Hootsuite and in general:   1. Use strong … [Read more...]

How to Set SMART Social Media Goals for your Business – As seen on LinkedIn

Just published on the LinkedIn Pulse: How to Set SMART Social Media Goals for your Business-click to read it.    … [Read more...]

10 Things Every Blog Needs to Be Successful

There are two sides to a blog: the human side and the technical side.  If either side fails, the blog is weak. Here are 10 things every blog needs to be successful. On the human side, a great blog needs: Blogs need a clear purpose. Blogs that ramble about many things are rarely successful. Blogs are typically defined by topic but they can also be defined by the personality of the blogger or the needs of the audience the blogger serves. Here are few examples (the first 2 are my consulting … [Read more...]

This Week: Keep Giving Thanks, Recover from Too Much Turkey, Roll Up Sleeves and Write 2015 Digital Marketing Goals

It's CyberMonday and 2015 is exactly one month away! You've probably been thinking about spending time on your business and marketing goals for next year. We all know that an unwritten goal is usually a passing thought. But, a goal that is written down is the first step to success. To help you develop your digital marketing goals, work through these 3 exercises in thought and writing: [Click here to use my form for this exercise, submit your answers and get a 25% Coupon]  Think about … [Read more...]

Wednesday Workout: Go Visual on Social Media

You see them on Facebook, Twitter, Instagram, Pinterest and even on LinkedIn. Businesses are using gorgeous graphics with smart messaging. And you can too.... Take 15 minutes, spend no more than $1 and create a new professional grade image like the ones you see on your Home Feed. Ready for the workout? Head on over to Canva is the easiest I’ve ever used, non-designers graphic design software.  Their business model is to help non-designers create high end business graphics … [Read more...]

The remix we’ve been waiting for: Google My Business

We’ve had Google Places, Google Plus Pages, Google Local and Google Maps. Now, we have Google My Business! It's Google’s new free product for businesses but it’s really more of a remix. The purpose of this new tool set is to simplify the management of Google for Business by combining all of the old Google Local, Places, Maps and Google Plus Pages into a single profile. THANK YOU, Google! We've been so confused! One of the things I love about this new product is automatic merging. While it may … [Read more...]

This summer in digital media…

Facebook Ads added Website Custom Audiences. Invest in this ad type and ads for your company will show up on facebook to people who visited your website. It's an extension of your website's work toward brand recognition and lead generation. Powerful! LinkedIn started rolling out a new premium account called Spotlight. I love the visual profile available with this affordable $7.99/month plan. It really brings the personal profile to life and helps you stand out. It isn't available to … [Read more...]

The Path from Tweet to Profit: How to Develop a Digital Strategy for B2B Companies

Dancing the 2-Step is pretty easy. It’s 2 steps. “Quick quick. Slow slow.” So, teaching others to do it should be easy also. You should have step 1 (quick, quick) and step 2 (slow, slow.) Right? Not so fast, there’s a bit more to it. There are actually 8 steps to doing the 2-step! I even found a 3-hour workshop on how to do the 2-step! LOL. That’s not so different than teaching social media.  Read the rest of the story: The Dance of Digital Media: 2 Steps to Close [Lesson 1]  on … [Read more...]

Video: How to Expand Your Business with Twitter

On the webcast, we'll discuss how to develop business relationships, build a following and expand  your business on Twitter. This Google Hangout On Air was recorded on Friday, March 21, 2014. Watch and Learn. … [Read more...]

Recorded Webcast: Expand Your Business with LinkedIn

Is LinkedIn an essential business tool for you? If not, listen in to this webcast to learn about how you can use LinkedIn to build relationships, connections and ultimately your business...                 I met Meridith, an expert in business development, a few years ago at an event, and have stayed connected with her ever since...The opportunity to dialogue with her on the … [Read more...]