How to Clean the Stream & Stop the Monologue on LinkedIn

On LinkedIn and all social networks, it is really important to have interaction (like, comment, message) with your connections. If you don't, your updates become like a monologue to your connections. And, unless you are a GREAT comedian, who likes a monologue? To start talking,  go to the LinkedIn home stream and look for status updates that you sincerely LIKE and LIKE them.  And, if you learn something from a status update or have a question about an update, then add a comment. Keep your … [Read more...]

5 Ways to FRAME Testimonials

It is a well-known fact that word of mouth marketing is the best kind of marketing.  One way to encourage word of mouth marketing is through testimonials.  To be clear, I am not talking about canned, anonymous (we made them up) testimonials placed on a website or print brochure. That won't work anymore. In fact, it will likely cause people to feel distrust. The kind of testimonials that work are the real name testimonials.  These testimonials resonate with potential buyers because real people … [Read more...]

Ain’t Nobody Got Time For Dat Social Media

When speaking about social media, we often hear... "Ain't Nobody Got Time For Dat!" All we can say is, "find time for Dat!"   Although, social media networks are free to use, we know your time is valuable and we want to help you SAVE it! So, here you go! First things first, you need a plan! Write down a strategy. What do I want to happen as a result of my daily posts on social media? In other words, what will success look like? Some common elements of strategy are: Establish Goals … [Read more...]

Businesses: July 4th Goes Social!

You know we love #hashtags and apparently so do you! Tomorrow is the 4th of July and we can see everyone is excited to celebrate.  We noticed "4th of July" was trending on Twitter and then decided to dig deeper.  We looked at each social network to see what businesses are posting about the 4th of July.  We found it was primarily retailers. The two hashtags we searched for:   #july4  &  #4thofJuly Pinterest Clothing stores were all over Pinterest "pinning"  great fashion ideas for July … [Read more...]

Freebie Friday: The Beginner’s Guide to Instagram Video

  Today is the launch of our "Freebie Friday!" This means every Friday we will be releasing how-to's, tips, and whatever else we decide to throw your way -- FOR FREE! Stay tuned each week to our blog and social media networks to see what we have for you!  Just in - Instagram now has video! Will this ruin the chances for Vine to survive? Only time can tell. For today's freebie we are providing you with a step-by-step tutorial on how to begin using video on Instagram. … [Read more...]

5 Tips for Writing a GREAT Social Media Policy

Writing a social media policy is no small task and each company will need a policy that addresses their unique needs.  It needs to be consistent with your company culture, your brand, your industry and your objectives.  It needs to address internal and external participants across the organization.  While the stress may be building as you think of all the variables to consider in your policy, hang on because simplicity is really the key to success. I love Best Buy's policy: Be smart. Be … [Read more...]

5 Tactics You Don’t Want to Leave Out of Your Digital Marketing Plan

Goals and Objectives.  Strategy.  Tactics.  Logisitics. All are essential for business growth. Take a quick assessment: 1. Have you written your goals for the year? 2. Developed your marketing strategy? 3. Defined the tactics? 4. Mapped the logistics? If you answered no to any (or all) of the questions, start now. You can start preparing for 2013 business growth right now. Let’s keep it simple. The most common goal among professional service providers is this: Increase … [Read more...]

5 Steps to Facebook Business Timelines N’awlins Style

Timelines are here! If you haven’t configured your page for the new look, follow these 5 steps today: 1. Use the Visual Nature of the new Timeline to make Facebook Page Visitors FEEL like they’re comin’ by your house. a.  Use your cover photo, profile picture and About text to connect with your guests’ emotions. Use images that stir positive feelings about your company, brand, product or service.  Tip for cover photo selection process: How will this image make page visitors feel about … [Read more...]

Meeting Facilitation: To Tweet or Not to Tweet?

To tweet or not to tweet? That is the question meeting planners, facilitators, speakers and attendees are asking when it comes to meetings.  Well, they may not REALLY be asking about twitter specifically but they are asking, What is the role of social media in meetings? Today, I was asked to share my opinion on how social media should be used for a facilitation session of up to 25 people. Here's what I said: The most important role of social media (in my opinion) is post-meeting to … [Read more...]

How are QR Codes Helpful?

From retailers and restaurants to law firms and local churches, the typically not so attractive QR Codes (Quick Response Codes) are everywhere. But, why are they being used? If you've ever typed in a search term, a new contact or a URL on a smart phone, you will appreciate the benefit of QR Codes. QR Codes enable smart phone users to replace typing with scanning.  How do you scan? EASY! Once you install a QR Code Reader app (there are many to choose from) , you simply open the app and point … [Read more...]