Here's my answer: It is a little frightening to put all of your security credentials in one place. But, oh the power of social media management tools like Hootsuite! Don't let fear keep you tied down to manual daily tasks. The truth is - it's not ONLY up to Hootsuite and other cloud-based tools to keep your data safe. It's up to you. Hear are 3 simple things that you can do to keep hackers out and your accounts secure in Hootsuite and in general: 1. Use strong … [Read more...]
10 Things Every Blog Needs to Be Successful
There are two sides to a blog: the human side and the technical side. If either side fails, the blog is weak. Here are 10 things every blog needs to be successful. On the human side, a great blog needs: Blogs need a clear purpose. Blogs that ramble about many things are rarely successful. Blogs are typically defined by topic but they can also be defined by the personality of the blogger or the needs of the audience the blogger serves. Here are few examples (the first 2 are my consulting … [Read more...]
This Week: Keep Giving Thanks, Recover from Too Much Turkey, Roll Up Sleeves and Write 2015 Digital Marketing Goals
It's CyberMonday and 2015 is exactly one month away! You've probably been thinking about spending time on your business and marketing goals for next year. We all know that an unwritten goal is usually a passing thought. But, a goal that is written down is the first step to success. To help you develop your digital marketing goals, work through these 3 exercises in thought and writing: [Click here to use my form for this exercise, submit your answers and get a 25% Coupon] Think about … [Read more...]
5 Steps to Facebook Business Timelines N’awlins Style
Timelines are here! If you haven’t configured your page for the new look, follow these 5 steps today: 1. Use the Visual Nature of the new Timeline to make Facebook Page Visitors FEEL like they’re comin’ by your house. a. Use your cover photo, profile picture and About text to connect with your guests’ emotions. Use images that stir positive feelings about your company, brand, product or service. Tip for cover photo selection process: How will this image make page visitors feel about … [Read more...]