Ain’t Nobody Got Time For Dat Social Media

When speaking about social media, we often hear… “Ain’t Nobody Got Time For Dat!”

All we can say is, “find time for Dat!”   Although, social media networks are free to use, we know your time is valuable and we want to help you SAVE it! So, here you go!

First things first, you need a plan!

Write down a strategy. What do I want to happen as a result of my daily posts on social media? In other words, what will success look like?

Some common elements of strategy are:

    • Establish Goals for social media
    • Define the Audience
    • Pick the Platforms
    • Set the timelines
    • Determine Tactics

This is by far the most important aspect of your social media marketing.  Be intentional.  Many people are nervous when it comes to social media and are unsure of what to say. This is when you need to think of WHO you are talking to and WHAT they want and need to hear from your business.

Once your strategy is in place, start to plan your content!

We start with a spreadsheet.  You can begin by planning posts one week at a time. (Example shown below)

 

content planning

 

Scheduling makes life a little bit easier!

Once your content is planned, you are ready to schedule your posts!  With an account on HootSuite.com, you can sit down on Friday and enter the posts for the following week or month. In a single click, each post you enter can stream to one or ALL of your social media networks: Facebook, LinkedIn, Twitter, and Google+.  This tool will help you stay consistent and follow your plan.  Without it, the posts don’t happen and the strategy is never implemented. To put this tool to work, decide now when you will schedule your weekly posts and enter that time slot on your calendar.

hootsuite-logo-dashboard

 

 Make a daily appointment with your social media.

Since no one likes a monologue, you will also need a time to check-in and listen to others on social media.  When you check your email in the morning, invest an extra 10 minutes to log into HootSuite to listen and talk back.  It is important to check your profiles and pages for comments and questions. It is also important to follow the streams to know what your clients, prospects and associates are saying. Engage frequently. It’s not only good social media manners, it’s good business.

 We hope these tips help you manage your time and reach your goals on social media.

If you want to learn more about how to manage your own social media, check out Social Media Training programs.  Our next public seminar, Social Media Business School is July 24th in Metairie, LA.  If you want to have  your social media managed for you, call  504-780-9255 or email info at dailyexpansion.com to learn how we can help.