Question: I’m scared to put all my accounts in Hootsuite. How secure is it?

Here’s my answer:

It is a little frightening to put all of your security credentials in one place. But, oh the power of social media management tools like Hootsuite! Don’t let fear keep you tied down to manual daily tasks. The truth is – it’s not ONLY up to Hootsuite and other cloud-based tools to keep your data safe. It’s up to you.

Hear are 3 simple things that you can do to keep hackers out and your accounts secure in Hootsuite and in general:


1. Use strong passwords.
What makes a strong password? Select a password that is at least 8 characters in length, isn’t an English word, includes at least one symbol and mix of upper and lower case letters.  For example, an eight-character password with numbers, symbols and mixed-case letters is harder to guess because it has 30,000 times as many possible combinations than an eight-character password with only lower case letters.

2. Make sure that your email password (the email address you use to establish all your social accounts and Hootsuite) is different than all your other passwords. In fact it would be best to make EACH password for each account unique. But, at the very least, the email password must be unique. (Since historically, it is the controller of all the other profiles. Some systems now allow you to verify via mobile.

3. Hootsuite SecurityUse tw0-factor authentication when it is offered and it is in Hootsuite!  Under Account settings, choose the Security Tab. Then, follow instructions to set up the Google Authenticator on your mobile device.  It’s an extra layer of security for your Hootsuite account and it is up to you to install and configure it.

Cloud-based computing has moved our business processes off of our desktops and into the digital expanse. While much of the weight of security is on companies, don’t overlook the little things that are more frequently the cause of security breeches but don’t make the news because the damage was to one person or company and not the masses.  Use strong passwords, unique passwords and 2-factor authentication when it is available to do your part to protect your digital presence.