How to Set SMART Social Media Goals for your Business – As seen on LinkedIn

Just published on the LinkedIn Pulse: How to Set SMART Social Media Goals for your Business-click to read it.    … [Read more...]

5 Tips for Writing a GREAT Social Media Policy

Writing a social media policy is no small task and each company will need a policy that addresses their unique needs.  It needs to be consistent with your company culture, your brand, your industry and your objectives.  It needs to address internal and external participants across the organization.  While the stress may be building as you think of all the variables to consider in your policy, hang on because simplicity is really the key to success. I love Best Buy's policy: Be smart. Be … [Read more...]

Gratitude & Value: Social Media Business Essentials

Start your new year off right by completing this 10 minute exercise: 1. Write down the names of 3 people who helped you develop yourself or your business over the last 12 months. Then, show your gratitude by sending them a thank you card, email or message on a social network. 2. Write down 3 ways you added professional value to others during the last 12 months. Then, congratulate yourself out loud. You may be thinking, What does this have to do with social media? It has everything to … [Read more...]

Do you have questions about social media for business?

Since 1993, Michelle Cullison, President of Daystar Digital, has been helping individuals and businesses leverage the power of the web. If you have questions about social media, you've come to the right place. In a web 2.0 world, a static website isn't enough. Connect. Engage. Add Value to your client/prospect relationships. Expand your web presence to social sites. Grow your business. How may I help you today? 1. Do you have questions about social media?   Ask them on my blog. 2. Do you … [Read more...]